What People Buy The Most Of

 

 

With Facebook opening up today on the markets looking to capture over $100 Billion, you probably think that is the most sought after product or service in the world.  But it is not.

The most sought after product or service are those that provide one thing and one thing only…. HOPE!

That’s right, hope!

  • Hope that this product or service can make our lives better.
  • Hope that we can make a lot of money with Facebook.
  • Hope that this vacation will provide us with the necessary relaxation, downtime and ability to reconnect with family.
  • Hope that this pill will cure our disease
  • Hope that this exercise will help flatten our stomachs
  • Hope that the perfume we wear will attract others to us
  • Hope that the clothes we wear will make us look good

You get the point.  The word HOPE defines our wish and need to increase our lot in life, make things better and remove pain.

For if there is no hope, will anyone ever buy your products or services?

If you accept this premise, then is your messaging talking about the outcomes and hope your products and services provide?

Learn the questions you need to ask to find out the hopes of your customers and those you serve!

0 thoughts on “What People Buy The Most Of”

  1. I “hope” to read more of your wise blogs, Ron and I’m GLAD we’re in a tribe together. THAT is the beauty of Social Media – connecting with smart people and learning from one another!

  2. I “hope” to read more of your wise blogs, Ron and I’m GLAD we’re in a tribe together. THAT is the beauty of Social Media – connecting with smart people and learning from one another!

  3. Great article for starting a conversation. 🙂
    Hope is good, but it must be backed up with practical proof as well. A few months back, our company did the video where we empathetically nailed the “customers” problem. The second have gave a lot of benefits for the solution. When we tested it with industry friendlies, they really connected with the first half but called BS on the second half of the video.
    Hope is great, as long as you leave them down a path of truth and trust. 🙂
    Peace.

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