Customization the Key to Extraordinary Sales Results

Retailers like Sam’s Club and CVS have figured out that huge profits come from customization. Using discounts to track results, Sam’s Club achieved a 1-2 percent acceptance of generic discounted offers. Realizing it had a trove of information regarding buying habits and the purchasing history of each customer, it developed a new program called eValues. … Continue reading Customization the Key to Extraordinary Sales Results