Retailers like Sam’s Club and CVS have figured out that huge profits come from customization. Using discounts to track results, Sam’s Club achieved a 1-2 percent acceptance of generic discounted offers. Realizing it had a trove of information regarding buying habits and the purchasing history of each customer, it developed a new program called eValues. … Continue reading Customization the Key to Extraordinary Sales Results
Something happened this weekend that reminds us all that we should not only appreciate the ultimate sacrifices made by our brave men and women fighting for our freedom, but also take time to thank the living and show our appreciation for all that they have done to help us achieve our successes. The incident I … Continue reading Appreciate the Living, Not Just the Dearly Departed
In the gym of my daughter’s high school (Northern Valley Old Tappan-NVOT), there is a banner that reads- Welcome to NVOT-Where sportsmanship is an expectation. So please let the players play. Let the coaches coach. Let the officials officiate. Let the spectators be positive. This sign caught my eye because all too often I see … Continue reading Biggest Mistake Sales Managers Make
There are three Strategies you can start to employ today that will generate a significant increase in sales revenues in a very short period of time. Some of these strategies you will intellectually understand and know already. The key is to go beyond your intellectual comprehension and identify whether or not your tactics are in … Continue reading Three Strategies to Immediately Increase Sales
You know the old saying “if you have nothing nice to say about somebody then say nothing at all”! Well, here’s a new saying: “If you don’t have your facts in order, don’t bother marketing to your audience”! Just like saying something bad can turn people off, so can saying something stupid and untrue in … Continue reading Marketing That Will Kill Your Brand!