The Most Important Book You’ll Read This Year
The Titan Principle® States:

“At the end of the day, the business will go to the individuals and organizations that provide their customers with what they need in the way they want it.”

In his profound, wildly-informative and thought-provoking book, sales master Ron Karr introduces readers to the Titan Principle®, a landmark approach to influencing behavior, serving customers and generating sales.

The truth is, your customers have many more needs than you know about. Ron Karr shows readers how to get beyond the basic questions and traditional sales strategies to truly understand what customers need and how they want to receive it.

Stop leaving money on the table!

The Titan Principle® can make sales giants of those individuals who take the initiative to read and practice the guidance provided within…. I highly recommend it.

– Dr. Tony Alessandra, author of The Platinum Rule and Charisma
You can learn the same valuable lessons that Ron Karr teaches audiences across America – and around the world!

By implementing The Titan Principle® into your sales process, you will be able to discover new opportunities while maintaining your value throughout important negotiations.

We fell in love with the perspective and principles set forth in your book, The Titan Principle®, and adapted them to the sales environment…The sales force achieved a substantial increase in sales penetration that will translate to millions of dollars to the bottom line over the next five years.

– Linda Apple, Apple & Associates

The Titan Principle® is a proven sales methodology that has enabled companies to experience continued success across the board:

  • Selling more in less time at higher profit
  • Repositioning yourself to sell on VALUE, not price
  • Uncovering potential opportunities through power questions
  • Turning even the most brutal objections into success
  • Negotiating your way to anything and everything
  • Embracing change in the marketplace, and therefore increasing your competitive advantage

In this remarkable book, readers will quickly understand the key elements of the sales process through an entertaining combination of information, motivation, case studies, stories and explanations.

Without your direction and guidance I would not have been able to reach the level of margin I am obtaining. In June, I broke the margin record I had set in May. The exciting part was May broke the previous record which dated back to May of 2001…Ron, you have made a difference in my life on many levels and I am grateful.

– Roger Ekstrom, Timber Trading Corp.

Who benefits from the Titan Principle®?

Veterans & superstars will finish the Titan Principle® inspired and equipped with new ideas on how to supercharge their sales revenues.

Sales managers get powerful new ideas they can use in coaching their salespeople to dominate their marketplace.

New hires will get a look at what it takes to become a top producer. They may know “what to sell,” but after reading The Titan Principle®, they will know “how to sell.” By implementing The Titan Principle® they reach higher sales targets in a shorter period of time.

Entrepreneurs have come so far in bringing their ideas to the marketplace. By reading The Titan Principle®, you will have new ideas to increase your profit margins and expand your account base.

It is a message that all associates can implement immediately, and maintain in the selling process. Ron Karr is the Tiger Woods of the selling process.

– Barry Campbell, State Sales Coordinator, AFLAC
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About The Author:

Ron Karr is a popular public speaker and in-demand business consultant known internationally as a business development expert. As president of Karr Associates, Inc., he specializes in helping organizations and professionals generate remarkable sales and operational results. His client list includes such companies as Agfa, Morgan Stanley, MetLife, Wright Medical, and UPS.

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