Sales

How Not Knowing Your Audience Can Cost You Your Job

By John Lusher | May 18, 2023 |

Anheuser-Busch’s misstep on April 1st has turned into a full-blown crisis. Their new Instagram ad managed to offend their core conservative audience, highlighting the consequences when companies aim to expand into new markets without considering their existing customer base. So what lesson can we learn from this mistake? Watch this week’s video training to find…

Preparing for the Unexpected: Why Every Business Needs a Succession Strategy

By John Lusher | April 20, 2023 |

Are you prepared to replace key employees, customers and prospects if unexpected departures occur? Succession planning is crucial not just for CEOs, but for every position within the organization. Don’t let succession catch you off guard – watch this video to plan for success and be ready for anything. #VelocityMindset #succession #sales #leadership #success

The Art of Selling: How to Create a Compelling Vision for Your Prospects

By John Lusher | April 19, 2023 |

Sales is all about selling a future state. To succeed, it’s essential to paint the right picture for your prospect and create a compelling vision of how your product or service can improve their lives. Want to know the key to achieving this? In this video, Sales Coach Mark Hunter reveals how to make your…

The Key to Setting Yourself Apart in a Competitve Industry

By John Lusher | April 5, 2023 |

Are you struggling to make your organization stand out in a crowded competitive industry? In this video, organizational distinction expert Scott McKain reveals the one key element that separates the most successful brands from the rest of the pack and helps them rise above the competition. #VelocityMindset #standout #competition #branding #success #personalbranding #competitveindustry #successmindset #BusinessGrowth

Does fear hurt your sales and ability to influence others?

By John Lusher | March 30, 2023 |

Fear is a potent force that can hinder your progress and impede momentum. If you allow others to trigger your fears during negotiations, you will likely fail to achieve the desired outcome. So what’s the best way to overcome your fear, stay focused and close the deal, even when negotiations do not go as planned?…

Beyond Sales Skills: Why Being a Good Salesperson is Not Enough to Seal the Deal

By John Lusher | March 16, 2023 |

If you are in sales, refining your sales abilities, learning new strategies, and perfecting your sales pitch is just the beginning. Being competent is merely the cost of entry to be in the game. So, what is the one vital element that every sales professional must possess to close the deal? Bruce Turkel, a branding…

Your Sales Call Didn’t Go as Planned. Now What?

By John Lusher | March 8, 2023 |

Do you find yourself dwelling on what you could have done differently in your last sales call or conversation? It’s easy to fall into the trap of beating yourself up, but this negative self-talk only hinders your progress by slowing down your Velocity. Rather than focusing on the negative, why not adopt a more productive…

The True Goal of a Sales Call

By John Lusher | March 7, 2023 |

If you’re in sales, you might think that the ultimate goal for each of your sales calls is to close the sale. After all, that’s how you make money and meet your targets, right? But the truth is, this approach may be limiting your success. In this video, Sales Coach Mark Hunter reveals the real…

Do You Have the Right Mindset for Prospecting and Sales?

By John Lusher | February 16, 2023 |

Do you believe in the outcome your product or service can create? As a salesperson or prospector, your job is to help others see the value in what you have to offer. But to do that, you must first truly believe in it yourself and make sure your mindset is aligned with your goals. Watch…

Are you working too hard to close the wrong deal?

By John Lusher | December 16, 2022 |

If you are working too hard to close a deal, you have to start asking yourself if this is the right deal. When you invest too much time and effort in one deal, that takes away from the time you still need to get other deals and reach your goal for the year. So how…

Archives

Mastering Cross-Selling: Insights from Nature’s Banyan Tree

By John Lusher / March 21, 2024 /

When I think of sales success, I think of a Banyan tree. Look at this tree. It is so magnificent. But look at the integrated network of roots. It’s amazing how it grows. Now, here’s what’s special about a Banyan tree. It’s not like normal trees that have one trunk coming down, and it’s not…

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Closing the 2-Minute Sale

By John Lusher / March 14, 2024 /

I want you to meet Alex. Alex is a van driver who picked me and a few of my colleagues up from the hotel in Albuquerque this weekend to take us to the airport. It was a seven-minute ride. During the ride, Alex asked us if we had traveled to many different cities and ordered…

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How to become part of the inner woven fabric of your client’s organization

By John Lusher / March 7, 2024 /

If you truly want to keep your competitors out of your accounts, you must become part of the inner woven fabric of your client’s organization. Consider that loose piece of thread sticking out of the bottom of your sweater, and you start pulling it. All of a sudden, you inadvertently pull apart the entire sweater.…

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The 4 Questions You Can’t Afford to Leave Unanswered to Close the Deal

By John Lusher / February 22, 2024 /

A few years ago, I was meeting with Steve Forbes in the Forbes building in his private library. The meeting was to discuss the presentation he was about to give to the National Speakers Association that I was president of. Rather, it was to get him to agree to give that presentation. What struck me in…

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The Crucial Factor Missing from Your 2024 Sales Plan

By John Lusher / November 30, 2023 /

As you create your sales plan for 2024, what’s the one issue you must pay special attention to? That one issue is your ideal customer profile, because that’s going to determine whether or not you gain velocity in your sales efforts. Picture business 2012: I was just voted as the Vice President of the National…

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The Answer to Success is in the Questions You Ask

By John Lusher / October 19, 2023 /

In the early ‘90s, I trademarked the phrase “The Question Man™.” I believed then, as I believe now, that the answers to your success lie in the questions that you ask. At that time, I had a great client, Hertz Equipment Rental, that rented backhoes. It was a division of Hertz Rental Car Corporation. The VP of Sales was…

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Surviving Slow Customer Flow: Is It Marketing or Sales That Holds the Key to Success?

By John Lusher / September 21, 2023 /

When times are tough, and the flow of customers into your business is slowing down to a drip, what’s more important: marketing or sales? I had that conversation yesterday with the CEO I was coaching. He sells very high-end custom furniture. Because of the economy, he was complaining that the flow of traffic into his…

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Is There an Easy Path to Success?

By John Lusher / August 24, 2023 /

Does anything in life come easy for us? Yes and No. When we engage in activities aligned with our strengths and skills, they often come easily to us. On the other hand, tasks that we dislike or lack proficiency in can be challenging. However, that is not what I’m talking about here. Recently, I had…

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The Velocity Mindset: Change Your Mindset, Rewrite Your Story

By John Lusher / August 21, 2023 /

What would the world be like if everyone acted like a leader, not a victim of circumstances? Finally, a practical guide that conquers the minds and hearts of leaders around the world! Grab your copy of The Velocity Mindset® book on Amazon:  https://bit.ly/TheVelocityMindset #VelocityMindset #mindset #leadership #sales

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Leadership as a Key to Sales Success

By John Lusher / June 16, 2023 /

Leadership isn’t limited to a select few; it resides within each one of us. We all possess the ability to lead in our own lives, families, and pursue our purpose. For sales people, leadership is about leading their potential clients or customers through a decision-making process to help them make the right decision. If you…

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