Do you treat existing customers differently from new customers? Most people do and it is disgusting. For one thing, we tend to take existing customers for granted. All of the special attention we provided prospects to turn them into customers tends to dissipate once they are on board. In some cases, when it comes time … Continue reading New vs. Old Customers
Picture this. A buyer for a customer you have been dealing with for 20 years calls you and questions why they are paying so much more for your product when the competition is offering it for less. They request you come in and explain yourself. When most salespeople get this kind of call, they usually … Continue reading Have You Justified Your Value Lately?
Ron’s Top 10 Reasons Why You Won’t Get a Sale Today!!! Let me make this real simple. Reasons 1-10: It’s all in your mind. Warren Greshes, a colleague and motivational speaker, used to tell a story of when he sold in the garment industry. Everyone told him not to even attempt to sell in December … Continue reading 10 Reasons Why You Won’t Get a Sale Today!!!
One of the classic firing’s on Donald Trump’s show, The Apprentice, occurred in the second show. One of the teams was working on an advertising campaign for a company selling seats on private jets for the corporate traveler. Because of time restraints, the team leader decided not to meet the CEO of the client whose … Continue reading Has Anyone Talked to the Decision Maker!!!
Every profession has a system in place for success. For instance, according to Todd Piland, Sr. VP of HEB ( Retail Grocer), location is crucial for a store’s success. We all know that. But do you know the critical factors they look for in a location? Todd looks for a location that is on the … Continue reading What’s Your System?
We all know about the intelligent databases marketing companies use to mine information on its buyers so they can be targeted to in a customized manner. But what about customized cold calls? If you are still dialing for dollars blindly, chances are you’re wasting your time. While prospecting is still a numbers game, today’s technology … Continue reading Modern Day Prospecting
The concept of giving your customers a variety of options of how to buy your products and services is not new, but it still remains a powerful sales tool. Let’s take a look at Disney World’s version of Option Selling. When you buy your park passes, you have several choices. First, you decide how many … Continue reading The Power of Options
Recently I was sitting on a plane when a guy sitting right behind me says on his cell phone: “Listen, I shouldn’t really be saying this to you since this is really confidential and nobody is supposed to know this, so please keep it to yourself”. Hey buddy, if this is so confidential, why did … Continue reading Recently I was sitting on a plane when…
When former NY Knicks coach Jeff Van Gundy worked for Pat Riley as an assistant coach, he learned a valuable lesson from Pat. Pat told him in a performance review that you need to have 4 things to get respect and results from players; sincerity, reliability, commitment and being trustworthy. Sincerity- In order for people … Continue reading 4 Keys to Effective Leadership
You have two sales reps calling on you one right after the other trying to sell you similar products or services. The first rep is very knowledgeable, but loses your attention as he gets bogged down in the features of his products. The other sales rep gets you involved by providing a stimulating environment that … Continue reading Who Would you Listen To?