Who Would you Listen To?

You have two sales reps calling on you one right after the other trying to sell you similar products or services. The first rep is very knowledgeable, but loses your attention as he gets bogged down in the features of his products. The other sales rep gets you involved by providing a stimulating environment that … Continue reading Who Would you Listen To?

Value Selling

A child you are caring for is throwing a temper tantrum (known in negotiation classes as the Outrageous Behavioral Tactic) over getting some ice cream. You decide not to buy the ice cream because the child had enough junk food that day. The temper tantrum grows in intensity until you reach your limit. What do … Continue reading Value Selling