Learn how to dramatically grow your market share and sales through powerful alliances. This video blog will show you the alliances you need to cultivate and how to do so. Ron Karr shares a real life case story on how he was able to rally the troops, both internal and external, in order to save … Continue reading Dramatically Increase Sales and Market Share Through Powerful Alliances
Tim Seale, president of Timber Trading had built a successful wholesale lumber business. However, he realized there was going to be a limited premium that customers would be willing to pay to a middleman to facilitate deals between lumber yards and mills. The only way he would remain profitable was to add value to the … Continue reading Clear Vision Helps You Establish Leadership Market Position
You know the old saying “if you have nothing nice to say about somebody then say nothing at all”! Well, here’s a new saying: “If you don’t have your facts in order, don’t bother marketing to your audience”! Just like saying something bad can turn people off, so can saying something stupid and untrue in … Continue reading Marketing That Will Kill Your Brand!
Instead of concentrating on being more successful, work on increasing the velocity in your efforts on a daily basis. What is velocity? It is the ability to get more done in less time. It is about gaining speed, power and momentum in your actions to achieve your goals in less time than originally anticipated. Granted … Continue reading Want Success? Increase Your Velocity!
To sell more than your competition, are you thinking about what the competition is doing or are you concentrating on unleashing your creativity? In his book The Science of Getting Rich, Wallace Wattles claims that if you want to get rich, you must operate out of creativity and not be in competition with others. This … Continue reading Competition or Creation- Which Generates Greater Success?
The key to selling in this tough economy is the ability to create the appropriate ROI (return on investment) that will motivate a customer to say yes to your proposal. When times are tough, a higher ROI is expected and demanded by your customers. With tighter budgets, customers are demanding more in return for their … Continue reading Creating ROI That Sells
Beyond the challenge of establishing an applicant’s values and interaction style – topics we’ve examined in previous articles — there remains, for hiring managers, the key issue of whether or not a given candidate has the skills to sell as a true superstar, what I call a Titan. If there is a skills mismatch — … Continue reading ARE YOU INTERVIEWING A POTENTIAL SUPERSTAR?
Create powerful value propositions for customers, as Kodak did, says author of ‘Lead, Sell or Get Out of the Way’ – Excerpt # 8 When it comes to building a solid value proposition, you can find a lot less effective places to begin than identifying something your buyer absolutely hates about their current situation. Imaging … Continue reading Need a Compelling Reason – Ask Kodak!!!
‘Lead, Sell or Get Out of the Way’ – Excerpt #5 Make relationships, not cost, a top priority! “It All Sounds the Same!” One of my mentors, the late Bill Brooks, was a well-known sales expert and coach to thousands of salespeople throughout the world. Bill once told me that he and a colleague conducted … Continue reading Critical Factor to Succeed in Tough Times – Build a ‘Coalition of the Winning’
Think about this. If you reduced your fees or prices by 20%, you would need to increase your sales volume by 400% to make the same profit you were making before the price cut. This is what Donald D. Juschartz, County Extension Director at Michigan State University, discovered in his study of how Price vs. … Continue reading Increase profit and revenues in tough times