Creating ROI That Sells

The key to selling in this tough economy is the ability to create the appropriate ROI (return on investment) that will motivate a customer to say yes to your proposal. When times are tough, a higher ROI is expected and demanded by your customers. With tighter budgets, customers are demanding more in return for their … Continue reading Creating ROI That Sells

Critical Factor to Succeed in Tough Times – Build a ‘Coalition of the Winning’

‘Lead, Sell or Get Out of the Way’ – Excerpt #5 Make relationships, not cost, a top priority! “It All Sounds the Same!”  One of my mentors, the late Bill Brooks, was a well-known sales expert and coach to thousands of salespeople throughout the world. Bill once told me that he and a colleague conducted … Continue reading Critical Factor to Succeed in Tough Times – Build a ‘Coalition of the Winning’