Yesterday I walked into the hardware store to buy something and as I was standing on line at the checkout counter, I noticed how the clocks for sale hanging on the wall were all set to the time of 10:10am.
I was amazed they all had the same time and asked the clerk how that was possible. She did not understand the question and started telling me the correct time was 3:00pm. A gentleman standing behind me said that is done on purpose. He said when you look at the frame of a clock and it is set to either 10:10am or 2:10pm, the frame between the clock hands resembles a smile. So the watch manufacturers and clock manufacturers purposely set all of their new time pieces to either 10:10am or 2:10pm to psychologically get you into a good frame (smiling) which then helps them sell more time pieces.
Just for kicks, I googled new watches and below is a picture from Zappos. Bingo- they are all set to 10:10am.
What is the moral of this story? If you want to sell more, keep smiling. A smile goes a long way to making people feel comfortable. It is engaging and draws people in. And we all feel safer when dealing with someone who has a smile vs. a scowl.
To learn what else you can do to increase sales immediately, read the CEO bestselling book Lead, Sell or Get Out of the Way.