How to Create a Sense of Urgency that Motivates Your Customer to Buy

If companies are to survive today, they must convince customers and prospects that their products/services are not just nice to have, but are a “must have.” That’s the position Karen Cone found herself in at the beginning of the Great Recession when she was President and CEO of TowerGroup, the leading research and advisory services … Continue reading How to Create a Sense of Urgency that Motivates Your Customer to Buy