Tweeting for Sales

In April of 2008, Steve Keating, Manager of Selling Skills at the Toro Company, heard me speak about using social media to build one’s sales. Already involved with Twitter, Steve had at the time a few hundred followers. After hearing the presentation, he decided to make it a key strategy in building both his personal … Continue reading Tweeting for Sales

Customization the Key to Extraordinary Sales Results

Retailers like Sam’s Club and CVS have figured out that huge profits come from customization. Using discounts to track results, Sam’s Club achieved a 1-2 percent acceptance of generic discounted offers. Realizing it had a trove of information regarding buying habits and the purchasing history of each customer, it developed a new program called eValues. … Continue reading Customization the Key to Extraordinary Sales Results