We are not retreating…we are advancing in another direction”
General Douglas MacArthur

Translation: Reality is simply how you look at things. How do you view rejection? Is it a dead end, or, do you see opportunities in the rejection? Opportunities include realizations on how to do things differently and get better results. It might mean selling to different markets that value your products and services more than others. When something does not work, there is a whole new world of opportunities, if you are willing to look in all directions and identify the way that leads the advance.