“Star marketers of the world seek opportunities that benefit their customers”
Bob Danzig Former CEO Hearst Newspapers,
Author, & Professional Speaker
Translation: Early in Bob’s career, he made a name for himself selling advertising by finding innovative ways of helping small businesses reach their markets. His approach of seeking opportunities that benefited his customers resulted in record advertising sales. His customers also benefited from the incremental revenues they realized from Bob’s ideas. Some of these organizations grew from being a mom and pop operation to a large scale business.
How far are you willing to go to find solutions that will benefit your customers? The level of your willingness is directly correlated to the level of success you are going to achieve in business.