Scott Peck Author- The Road Less Traveled

“The mind cannot decipher between that which is true and that which is vividly perceived”

Scott Peck Author- The Road Less Traveled

Translation: It doesn’t matter what you believe to be true. It only matters what the customer believes. Do you really understand your customer’s point of view? Are you telling your story in a way they want to hear it? Reality is based on perception and perception is what sells.

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